About us


Company Overview

Buyers and users of software today use several channels and spend lots of time in their search for relevant software and solutions to grow their business.

With more than 5000 software/SaaS solutions, the swipx platform provides a fast, free and “easy to use” tool for all users and buyers of software.

For software vendors swipx provides a cost efficient sales and marketing platform at their home market as well as abroad.

swipx is 100% neutral and objective. We are not driven by any financial interests by any participants on the platform.


Management Team

Svend Erik Kundby-Nielsen

Svend Erik is founder and CEO of swipx. He has a long career in investment banking in Denmark, Germany and the US - and served as an executive in IBM responsible for sales, business development and strategy. Most recently Svend Erik was General Manager for IBM in Australia and New Zealand. Svend Erik holds a Master of Science in Economics from the University of Copenhagen.


Sasha Joanna Wood

Sasha is our Digital Marketing Leader. Sasha has 3+ yrs in international mgmt. positions in Digital Marketing Industry. Most recently Sasha served as the Marketing Manager for the Netherlands and Belgium for Momondo - responsible for the set up of the marketing strategy. Sasha holds a Master of New Media & Digital Culture, Bachelor Communication Science as well as a Bachelor in Human Resource Management


Mats Melén

Mats is the Country Manager for our Finnish operations. He has worked more than 10 years for multinational IT companies such as IBM, Lenovo and WMware. Most recently Mats joined the start-up community working for several Finnish software companies, where he has played a significant role in introducing new technologies to the market. Mats is an Abo Akademi University alumnus and brings 17 years of valuable experience to the company.



Board of Directors

Kim Østrup

Kim is chairman of the board of swipx and is today acting as adjunct professor at Copenhagen Business School. Kim is a member of several boards including The Danish Technology Board and has an extensive career of advising start ups in the technology business. Kim has been an executive at IBM and holds a Master of Science in Economics from the University of Copenhagen


Jørgen Bardenfleth

Jørgen has a broad knowledge of Communications & IT solutions acquired through 25 years of working in the high tech industry. For more than 20 years Jørgen has worked as the CEO/Country General Manager for Hewlett Packard, Intel and Microsoft. Today Jørgen works as a Board member/chairman for both listed companies and start ups.


Svend Erik Kundby-Nielsen

Svend Erik is founder and CEO of swipx. He has a long career in investment banking in Denmark, Germany and the US - and served as an executive in IBM responsible for sales, business development and strategy. Most recently Svend Erik was General Manager for IBM in Australia and New Zealand. Svend Erik holds a Master of Science in Economics from the University of Copenhagen.