Digital marketing campaigns can deliver great results without spending a lot of money. In fact, a large budget doesn’t guarantee success in digital marketing.
Website traffic is one of the most important metrics to measure the performance of a digital marketing campaign. Every organization should invest in building traffic and work towards improving conversion rates.
Many entrepreneurs and small business owners believe their marketing resources are not adequate to generate tangible results. To an extent, it is true that online marketing has become more expensive than it used to be. Search engine algorithms have become unpredictable, and Pay-per-click advertising is unaffordable for many small businesses. Since more businesses are adopting digital media to expand outreach, digital marketing space has become highly competitive. Yet, digital media is still the most effective when compared to other methods of promotion.
The recommended number of blog posts per week is two to three entries. Write content which is valuable to your audience. Tutorials, how-to, tips and techniques perform well online. Research your competitors and strive to deliver better content than them. Remember that if the content quality is not exceptional, nobody is going to read it. Sharing personal experiences is useful in writing good blog posts. If you are not a writer or don’t have much time or in-house expertise to write blogs, find affordable freelance writers on popular freelance marketplaces. If you don’t have a budget for hiring a writer, then create useful lists and publish them on the blog. Make an editorial calendar and follow it religiously.
To promote your content, join relevant Facebook and LinkedIn groups. Participate actively in discussions. You can promote an article in a group several times with different titles and descriptions. Share your content in as many relevant social groups as possible. However, don’t be overly promotional or spammer, or else the group admins may ban you permanently. Also, participate in relevant discussions initiated by others to build a network and improve engagement.
Find out the top twenty blogs in your industry that accept guest posts. Show your interest by writing a short pitch to the site admins. Once your application is approved, write an article keeping their audience in mind. Share your personal experiences and write engaging articles in the first person. Link to your blog when needed. Do it for a few months, and you will see a surge in traffic.
Use a lead generation tool or customer relationship software to convert more visitors into email subscribers. Use compelling call-to-action copy. Give away some freebies, provide discounts and offers to improve your conversion rate. Whenever you publish a new blog, send a blast to all your subscribers informing them about the new post. Use analytics to monitor and optimize campaign performance. Over time, you will see a significant increase in website traffic.
There are several ways to generate website traffic and leads without spending on paid advertising. You need to choose two to three channels and use them creatively to promote your content. High-quality content will make up for your promotional efforts. So, spend significant time on creating excellent content. Be consistent, and you will see tangible results in the medium to long term.
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