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swipx starts security community and kicks it off with security market insights from IDC Nordic


swipx-starts-security-community-and-kicks-it-off-with-security-market-insights-from-idc-nordic

The new IT Security Community is designed to provide all participants and stakeholders (end users, vendors, regulators, supervisors, interest organisations) with a new and common platform to exchange ideas, views and provide solutions to face the increasing importance of security in the daily working of businesses. Security in enterprises is changing rapidly.

The new IT Security Community is designed to provide all participants and stakeholders (end users, vendors, regulators, supervisors, interest organisations) with a new and common platform to exchange ideas, views and provide solutions to face the increasing importance of security in the daily working of businesses.

Security in enterprises is changing rapidly. People in lines of business (LOBs) are increasingly taking ownership of business relevant technology and are hence the risk owners within their respective organizations. As a result, they are increasingly carrying more weight and playing a more active role in the procurement of information security technology and services.

While IDC does not foresee double digit growth (CAGR 3,9% 2015-2019) in the market for IT security software solutions in the Nordics, growth still clearly outpaces the overall IT market and expects to reach €503 million in 2019. The adoption of mobile devices and cloud solutions, combined with the ever-increasing sophistication of cyber attacks, means that companies continue to invest in security solutions.

Security threats become ever more complex as cyber criminals become more professional and cunning. According to Per Melker, Managing Director IDC Nordic this calls for a new risk-based approach to information security, including establishing policies and using analytical tools for securing sensitive data & devices proactively regardless of physical location.

For IT vendors to succeed in the security software market, the need to view the world from the user perspective and hence offer the right solution that matches the client’s overall IT security policy and setup is of increasing importance. While it is not mandatory for the clients fully and completely to understand the marketplace and the available IT security solutions, Svend Erik Kundby-Nielsen, CEO of swipx highlights the necessity for the clients to obtain the visibility of the solutions available.

swipx provides this transparency in the complex market of software and covers more than 200 processes and solution areas. Thus the buyers are enabled more precisely to articulate their needs and wants and consequently build the trust to the vendor.

Svend Erik Kundby-Nielsen continues that with this new community, swipx wants to create a place where the many stakeholders freely and voluntarily can discuss the current topics and trends and thus engage in a dialogue and discussion free for borders and across industries with the ultimate goal to increase awareness and mitigate risk.

 

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,100 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For 50 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world’s leading technology media, research, and events company.

 

About swipx

swipx is the first and only pan-European sales & marketing platform for software/solution vendors and buyers. swipx assists buyers and users of software in their search for relevant software and solutions by providing a fast, comprehensive and objective overview of the products and solutions available in the marketplace. swipx is 100% neutral and not driven by financial interests providing the only independent software and solution listing available. swipx provides a complementary sales channel and lead generation engine which enables the software vendors to reach a large domestic and international audience. swipx which has more than 3000 software- and solution vendors registered, is headquartered in Copenhagen and will be opening offices in Helsinki and Berlin during 2016 and 2017.

Contact swipx: Svend Erik Kundby-Nielsen, email: [email protected], phone: +45 20 30 11 81 or www.swipx.com

Link to original article: IDC